How Target Pacing Worked Before
Historically, Target Pacing compared Authorized Spend (Target) against the Planning amounts only.
Pacing reflected what was planned in the Media Plans.
Actualized spend (Results) updates were not taken into account.
This meant Target Pacing could become less accurate once results were validated.
How Target Pacing Works Now
With the new functionality, Target Pacing now compares Authorized Spend directly against the Media Forecast by default.
The Forecast combines planned amounts and approved actuals.
As results are validated, pacing automatically updates.
This provides a real-time, more reliable view of whether spend is on track, under, or over the approved budget.
In short, pacing now reflects the most current financial reality, not just the initial plan.
Switching Between Forecast and Planning datasets for the pacing
You remain fully in control of how pacing is calculated.
Click the cogwheel icon in the Target table and select 'Modify settings'
Choose the dataset you want to use for pacing:
Planning - compares Authorized Spend vs. planned media amounts only, regardless of the approval status.
Result - compares Authorized Spend vs. result amounts only, regardless of the approval status.
Forecast (default) - compares Authorized Spend vs. the latest forecasted values.
This flexibility allows you to switch perspectives depending on whether you want to focus on initial plans, actualized data only, or live budget tracking.
You can save your view by clicking on 'Create preset' in the settings.
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