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Create a Media Plan

Learn how to create a new media plan in Camphouse.

Updated over 2 weeks ago

Create a New Plan Shell

Creating a new plan involves a set of steps, based on your organization's Plan settings. You can either create a new plan from scratch or copy an existing plan.


To create a new media plan, you need to first navigate to the subsidiary where you would like to add this plan. Then you click on the option Create Plan at the bottom of your left-hand menu. A step-by-step guide will pop up, and before you start, you need to choose whether you would like to create a new plan or copy an existing one.

Option 1: Create a New Plan from Scratch

To create a brand new plan, you need to go through the following steps:

  1. General Settings

    1. Choose a name for your plan: You can either type a name of your choice (1) and keep it as is, or follow the naming convention provided below (2). The full name will be available once you complete step 2 (Tags). You’ll be able to copy it from there and return to this Step 1 page (General Settings) to update the plan name.

    2. Set Plan Dates: Define the timeframe for your plan. Choose from custom dates or select from pre-defined options on the right to best suit your needs.

    3. Media Type Selection: Specify which media types to include in your plan.
      If you doubt the media type to use in the future, please don't select any, and they will all appear by default.

    4. Currency: Specify which currency you are going to use in your Plan. Please note that your plan can only have one currency. If you need to plan in different currencies, you'll need to create a plan for each.

    5. Color Coding: Assign a color to your plan. This helps to distinguish it in various views, such as Calendar view, Sheet view, and Reports.

  2. Tags

    1. Predefined Tags: Select tags that will be prefiled in your plan. This feature is designed to reduce manual input, especially when a tag category requires limited options per plan. The tag drop-down might also be limited based on your scope, depending on the signatures you have access to.

    2. Custom fields: Custom fields are the fields available on the right of your screen, such as 'Purchase Order #'. These fields are auto-populated by Melody Connect, except 'Campaign Description', to which you can add a short description. For a longer description, use the 'Brief' section.

💡 Tip! To use predefined tags efficiently, begin by selecting a 'Product'. This will automatically populate most of the other tags.

⚠️ If you are missing access to some Signatures or Agencies, you have two options:

  • If you are a L'Oréal user: create a Service Request on Service Now. If your local Key User accepts your request, your rights will be updated by the Camphouse team.

  • If you are an Agency user: ask your local Agency Key User to create a Service Request on Service Now for you or reach out to our support.

  1. Brief

    This step appears only if set to 'Required' in your settings. Use a brief template if available. When the Brief option is disabled, this step will not be shown. Read more about briefs here.

  2. Set Permissions

    Decide on the visibility of your plan:

    • Public: Accessible to everyone in the organization and can be included in reports.

    • Private: Restricted to specific individuals you select and will not appear in reports.

  3. Finalize the Plan Shell

    Click 'Create' at the bottom-right corner to complete the initial setup of your plan. This action directs you to the Plan Setup view, allowing you to review, modify, and enhance the details of your plan.

⚠️ A plan must be set to 'Public' when working with approvals. Once a plan enters any approval status, it cannot be reverted to private.


Option 2: Copy an Existing Plan

To duplicate the settings and data from the existing media plan, follow these steps:

  1. Copy Existing Plan: Select the 'Copy existing plan' option and click 'Next'.

  2. Select Plan to Copy: Choose the existing media plan you wish to copy from the dropdown menu.

  3. New Start Date: Set a new start date for the copied plan. The duration will align with the original plan's timeframe.

  4. Confirm Copy: Click on 'Copy' located in the bottom-right corner to proceed.

After these steps, you will be directed to the Plan Setup page, where you can modify the settings for the new plan as needed.


Plan Set Up Page

The Plan Setup Page is located at the bottom of your plan menu on the right side of your screen. This is the page you'll be directed to after creating a plan shell.

On the Plan Setup Page, you can edit sections such as Main Info, Brief, Tracking and Users & Sharing. Detailed information on each of these sections can be found below.


Main Info Setup

In the Main Info section, you can adjust the details you initially provided when creating the plan shell. If you created your plan by copying an existing one, this section will replicate the structure of the original plan. Here, you can make necessary updates or corrections to ensure the information aligns with your current planning needs.


Brief

Briefs are added in the Plan Setup or during the plan creation and made viewable to all users within the Media Plan section so that they can be viewed in context with media planning work.

Create and view a brief

  1. Navigate to the brief section on the Plan setup.

  2. Use the rich text editor to create a brief.

  3. Remember to click save at the bottom of the page before navigating away.

💡 Tip! You can also create a template for briefs if you want all team members to enter the same information. Just add your text in the text editor and click Create New Template at the top.

View a brief

To view a brief after it has been created, follow these steps:

  1. Access the Conversations Icon: click on the Conversations icon (pink button) from any page within the Media Plan section (such as Calendar View, Sheet View, or Delivery Plan).

  2. Navigate to the Brief Tab: Once the conversations panel is open, click on the Brief icon (orange button) to view the brief.

Save a Template

To save a brief as a template in Camphouse, follow these steps:

  1. Outline the Brief: Ensure that the brief includes all necessary section headers and prompts. This helps guide users who will be creating plans, making the process clear and instructive.

  2. Save as Template: Once you are satisfied with the brief's structure and content, click on the 'Save as Template' button, located towards the top right corner of the brief section.

  3. Name Your Template: You will be prompted to provide a name for your template. Choose a name that clearly identifies the template's purpose or content.

  4. Access Templates: After saving, a new button labeled 'Show Templates' will appear in the brief section of the plan setup. This allows any user to view and select from existing templates, providing a useful starting point for new plans.


Tracking Section

Generated UTI

Every plan generates its own unique tracking identifier (UTI), which can be copied/pasted into other third-party platforms to associate that data with this particular plan.

Custom Tracking Codes

If you have chosen to match results data back to a particular plan in Camphouse, enter the unique keyword(s) that will identify the corresponding results in this section. If there are multiple keywords, make sure they are entered on separate lines.

Tracking section example


Users & Sharing

Add a user to a plan to notify them about its creation and subscribe them to all conversations taking place inside the plan. They will receive notifications within Camphouse and via email.


Delete a Plan

To delete a plan, follow these steps:

  1. Navigate to Plan Setup: Go to the Plan Setup page of your plan.

  2. Locate Delete Plan: Find the 'Delete Plan' section, which is located towards the middle at the bottom of the page.

  3. L'Oréal has 3 security measures stopping you from deleting a plan should:

    1. not be locked

    2. not have any active activation entries

    3. not have linked status change requests (open or closed)

  4. Confirm Deletion: You will be asked to re-enter the plan name for verification. Once confirmed, press the "delete plan" button to finalize the deletion.

⚠️ Please note that deleting a media plan is irreversible. Ensure you are certain about your decision to delete before proceeding.


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